TabbyBuy Now, Pay Later
Tabby is a fintech company that provides a 'Buy Now, Pay Later' solution, empowering customers to purchase products and pay for them over time.
FROM THE EDITOR'S DESK
Tabby's $3.3 billion valuation makes it MENA's most valuable private fintech, but the more interesting story is the deliberate HQ move to Riyadh — a signal that Saudi Arabia's consumer spending volume, not Dubai's startup-friendly branding, is what matters when scaling a payments business. With 15 million users, Tabby has crossed from fintech novelty to financial infrastructure.
The IPO preparation is worth watching closely. BNPL globally has taken a beating — Affirm, Klarna, and Zip all saw brutal revaluations. Tabby's counter-argument is that MENA credit card penetration remains low, making BNPL a replacement for cash rather than a substitute for existing credit. If that thesis holds at public-market scrutiny, it validates an entirely different BNPL model.
The risk is regulatory. Central banks across the Gulf are paying closer attention to consumer lending, and any tightening of BNPL rules could compress margins overnight. Tabby's scale is now large enough that regulators view it as systemically relevant — a double-edged sword.
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NEWS ABOUT TABBY
Tabby Card Network Expands to Apple Store With Interest-Free Installments
Tabby adds Apple Store to its UAE partner network, letting 1M+ cardholders split purchases into 4, 6, or 8 interest-free payments.
Tabby Partners With Shahbandr to Bring BNPL to 20,000 E-Commerce Stores
Tabby integrates BNPL into Shahbandr platform, giving 20,000+ merchants across Saudi and Egypt instant access to installment payments.
Tabby Secures $150 Million in Funding
Tabby, the MENA buy-now-pay-later leader, raised $150M to fuel regional expansion and strengthen its position in the Gulf's booming fintech sector.
