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EyewaOnline eyewear shopping made easy

Eyewa is MENA's largest omnichannel eyewear retailer with ~150 stores across 5 GCC countries. Raised $100M Series C from General Atlantic in November 2024. Dual-HQ in Dubai and Riyadh. Plans to open 100+ new stores in 2025.

FROM THE EDITOR'S DESK

Eyewa's $100 million Series C from General Atlantic signals category leadership, not experimentation. With 150 stores and $133 million in total funding, Eyewa has built something rare in Gulf retail: a homegrown omnichannel brand competing directly with global chains. Eyewear is perfect for this — high margins, repeat purchases, and a product that benefits from both online convenience and in-store try-on.

The 150-store footprint is the moat. Any competitor can build an eyewear e-commerce site, but replicating a regional retail network with trained opticians, inventory management, and mall relationships takes years. General Atlantic's investment suggests they see Eyewa as a platform for consolidating the fragmented Gulf optical market.

TEAM

Anass BoumedieneCEO & Co-founder

SNAPSHOT

Founded2017
Total Raised$133M
CategoryE-commerce
StatusActive
Team Size1001-5000
LocationDubai, Dubai Internet City

ACTIVITY TIMELINE

Jan 2023Raised $7.5M total funding from multiple rounds
Jan 2022Launched AR virtual try-on technology
Jan 2021Expanded to Saudi Arabia and other GCC markets
Jan 2017Launched online eyewear platform in UAE

FUNDING HISTORY

Nov 2024
Series C$100M
General Atlantic

NEWS ABOUT EYEWA

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OPEN ROLES

CRM Lead

Onsite·Full-time

Sales Advisor

Onsite·Full-time