VezeetaYour healthcare, digitized

Vezeeta is the rare MENA health-tech company that built meaningful scale in Egypt — a market where unit economics are punishing due to low willingness to pay. The $63 million raised reflects the bet: Egypt's 110 million population represents the largest addressable market in the Arab world, and whoever owns the doctor-patient relationship controls a critical distribution channel for pharma and diagnostics.

The ePharmacy play is where real revenue potential lies. Doctor booking generates traffic; pharmacy fulfillment generates margins. The Cairo headquarters keeps costs low while Gulf revenues keep unit economics viable.