ZbooniThe social commerce platform powering conversational selling

Zbooni bet early on a simple truth: in the Gulf, commerce is conversational. While Western platforms obsess over storefronts and checkout funnels, massive transaction volume across UAE and Saudi still closes over WhatsApp and Instagram DMs. Zbooni formalizes that informal economy, giving merchants payment links, catalogues, and analytics without abandoning the channels where customers already live.

The Chalhoub Group backing signals that even established retail conglomerates see conversational selling as permanent, not a workaround. The risk is platform dependency: WhatsApp and Instagram can change APIs or add native commerce at any time. Watch whether Zbooni builds enough merchant lock-in through data and CRM to survive that inevitability.