KeetaWe help people eat better, live better

Keeta is not a startup and should not be evaluated as one. It is Meituan's international beachhead — a strategic deployment backed by one of China's most sophisticated technology operations, processing over 40 million food delivery orders per day domestically.

For the UAE's existing delivery ecosystem — Talabat, Deliveroo, Noon Food — Keeta represents an existential competitive shift. Meituan can afford to operate at a loss for years, deploy AI logistics that no regional player can match, and leverage pricing strategies that would bankrupt a venture-backed competitor. Watch how restaurants respond — multi-homing is standard, but Keeta's commission structures will determine whether it can shift exclusive supply.