Meituan's Food Delivery Platform Keeta Launches in Dubai
Chinese giant Meituan launched food delivery brand Keeta in Dubai — its third Middle East market in 40 days, following Qatar and Kuwait.
On September 27, 2025, Meituan, one of China's leading technology companies, officially launched Keeta in Dubai, marking a significant expansion of its international food delivery operations. This launch represents Keeta's third market entry in the Middle East within a remarkable 40-day period.
Following successful launches in Qatar in August 2025 and Kuwait in early September, Keeta's Dubai entry demonstrates Meituan's strategic commitment to capturing market share in the rapidly growing Middle Eastern food delivery sector. The platform brings Meituan's proven technology and operational expertise to compete with established players in Dubai's competitive delivery landscape.
Keeta leverages advanced AI-powered logistics and delivery optimization technology developed by Meituan, which serves hundreds of millions of users in China. The platform aims to offer competitive delivery times, extensive restaurant partnerships, and user-friendly features tailored to Dubai's diverse population and cosmopolitan dining preferences.